Meet Nurse Sherry, she is more than just the Founder of Wil Candles; she is a dedicated health professional with a wealth of knowledge and experience. With a career spanning nearly three decades as a Nurse and an Integrative Health and Nutrition Coach.
Sherry has always been passionate about helping others achieve optimal health. Her transition to an Integrative Nutrition Health Coach allowed her to approach the candle business with a more holistic approach
Her Candle Journey
Her story is deeply personal and rooted in a quest for solace. Sherry created her first candle as a form of Self-Therapy after the heartbreaking loss of her eldest son, William, to Synovial Sarcoma Cancer at the age of 30.
The James Cancer Hospital
Making candles became a healing process for her, as she navigated through the grief process. Somewhere along the way the candles became a passion and eventually, a business. In honor of her son, she named the business "Wil Candles."
What's Happening Now
Wil Candles just launched the "Spa Collection," a new line of aromatherapy candles infused with essential oils, meticulously selected for their therapeutic properties. "The difference between our standard candles and our essential oil-infused candles is profound," says Sherry.
While both offer a delightful and clean aroma, the "Spa Collection" goes a step further by supporting your overall well-being through the therapeutic benefits of essential oils.
Looking Ahead
The candle business is on an upward trajectory, with the global market projected to grow. The demand for natural and therapeutic candles is surging. Natural candles made from soy, beeswax, or coconut wax, are gaining popularity due to their eco-friendly properties and health benefits.
The Global Candle Market
The candle market is set for significant growth, driven by the rising demand for natural, therapeutic, and minimalist candles. The global market is expected to reach USD 6.64 billion by 2027.
Minimalist Candle Styles are trending as consumers seek simple, elegant, and versatile home decor items. Wil Candles has embraced the minimalist concept and continues to strive and test for natural, therapeutic, and minimalist candles.
Market Potential In Columbus Ohio
Columbus is a growing city and with a vibrant community that values local and artisanal products. The city's population, which stands at over 900,000, is expected to grow, providing a robust customer base for candle businesses.
Business Plans
The future looks bright for Wil Candles as Sherry takes the business aspect by the horns. The plans include a Brick-and-mortar Candle Shop by 2026, and several additional store fronts over the next five years.
Wil Candles plans to expand its product line with the launch of the "Wil Candles Spa Collection" in July 2024, focusing on essential oil-infused aromatherapy candles. Future plans include exploring new fragrance blends and sustainable packaging options.
The Entrepreneur
She is not only a dedicated health professional but also a seasoned entrepreneur with a rich history of business experience. With nearly three decades of experience as a nurse, Sherry has honed a unique blend of skills that seamlessly translate into her entrepreneurial ventures. Her journey into the holistic business began with her passion for holistic health and wellness, which led her to become an Integrative Health and Nutrition Coach in 2021.
In 2023, Sherry channeled her business acumen and passion into founding Wil Candles, an online shop dedicated to natural, handcrafted candles. Her ability to identify market needs and her unwavering commitment to quality have been pivotal in the success of Wil Candles. Sherry's entrepreneurial spirit is evident in her innovative approach to product development and her dedication to creating a brand that prioritizes health, sustainability, and customer satisfaction.
In Conclusion
Sherry’s entrepreneurial spirit was ignited by her desire to make a meaningful impact beyond the confines of traditional healthcare. Her first foray into the business world involved creating personalized wellness plans for clients, combining her medical expertise with her coaching skills. This experience taught her valuable lessons in customer service, business management, and the importance of a personalized approach.
Through Wil Candles, Sherry continues to inspire and lead with a blend of compassion and business savvy.
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